According to the latest report by leading market research film Canalys, Xiaomi has successfully overtaken Apple to become the second largest smartphone vendor (in terms of smartphone shipments) in Q2 2021.
This is largely attributed to the company’s impressive year-over-over growth of 83% which saw it’s market share extended to 17% during the second-quarter of the year.
Reflecting on Xiaomi’s success, Canalys expressed that Xiaomi is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management in the open market.
Adding on, the leading market research film also commented that Xiaomi’s new goal is to overtake Samsung to become the world’s largest vendor.
In a letter to all employees, Xiaomi’s CEO Lei Jun stated that becoming the the second largest vendor in the smartphone market is a key milestone in the company’s history. He also affirmed that the company will continuously strengthen its core capabilities and cement its place as the second largest smartphone brand.
Source: Xiaomi | Canalys
