Trendsetting technology brand, realme, is known for creating products that combine trendsetting design and leap-forward performance audiences worldwide.
December 10th saw Pantone, the professional colour institute, announce “Ultimate Gray” and “Illuminating” as the colours of the year 2021, resonating with realme’s signature visual identity – “realme gray” and “realme yellow”.
2019 saw the brand’s “realme Design Studio” and top design studio Pentagram collaborating, with Eddie Opara, internationally renowned Pentagram partner and chief designer creating the brand’s young, trendy, cutting-edge image.
With this comprehensive upgrade of its visual system, realme looks to create a brand image that better resonates with its global young audience, expressing their attitude of being unique, trendsetting, and real to themselves.
The visual identity system and logo are all based on a vibrant golden yellow. This color, “realme Yellow”, represents power, style, modernity, and youthfulness. The colour also has positive connotations in both Eastern and Western cultures, invoking optimism, friendliness and emotional energy, wisdom, harmony, prosperity.
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The main auxiliary color, gray, represents professionalism, calmness, and inclusiveness. Gray, along with the with other auxiliary colors including classic black and white, and a light gray tone, complete realme’s overall brand.
realme never stops leapfrogging in its product design by recruiting top designers such as well-known Japanese industrial designer, Naoto Fukasawa, Hermes cooperated designer, José Lévy, and South Korean pop artist, Grafflex.
Each of these creative leaders have joined the realme Design Studio to co-create trendy tech products for the brand. The realme X2 Pro Master Edition created by international industrial designer, Naoto Fukasawa, adopted “realme gray”, resonating with the Pantone color of the year 2021 “Ultimate Gray”.
realme’s trendsetting designs have allowed its products to be recognized by users around the world and top industry experts, winning top international design awards such as the Red Dot Design Award, Japanese Good Design Award, German Design Award, Australian International Design Award and Golden Dot Design Award.
realme’s products have not only earned high praise both from users and the industry, but have cemented their position as a must-have accessory by injecting the latest trends into its smart products and accessories.
The brand plans to solidify this position by expanding its current vision system, injecting iconic cool “realme gray” and lively “realme yellow” into trendy peripheral products, while at the same time upgrading its product category to application scenarios including individual, family and travel.
This has seen the growth the brand’s ecosystem with the launch of smart headsets, backpacks, power banks, and other trendy items with cutting-edge designs, allowing more young people around the world to enjoy the leapfrog experience brought by realme’s smart and trendy products.
In the first quarter of 2021, realme is set to release new smartphone products that will bring new surprises to users interested in industrial design. realme will continue to have fun in applying trendy colors and designs to its products as the trendsetter of the technology industry. The new smartphone product to be launched is believed to have the potential to become the most anticipated products in the beginning of 2021.
*This featured story is provided by Realme.
