Samsung Electronics Co., Ltd. today unveiled the Galaxy A55 5G and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making the best of mobile innovations available to everyone. Both devices come with extensive security features such as Samsung Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.
“The latest additions to our Galaxy A Series enable a wider group of consumers to experience our flagship features, including enhanced Nightography to capture more vivid pictures in low-light, and a clearer viewing experience with Vision Booster,” said Ronnie Ng, Vice President, Mobile Experience, Samsung Electronics Singapore. “And as consumers seek enhanced mobile security features, the inclusion of Samsung Knox Vault on our new Galaxy A55 5G and A35 5G smartphones will offer a greater peace of mind by protecting sensitive data on device, even during unfortunate situations like when the device is lost or stolen.”
An Entertainment and Creativity Hub with Versatile Photography and Stunning Display
With enhanced Nightography, Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every night-time photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on the Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video makes it easy for users to capture memories with friends and family, no matter the lighting.
Both Galaxy A55 5G and Galaxy A35 5G offer incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilization (OIS) and video digital image stabilization (VDIS) that keep photos and videos crisp even when filming on the go.
The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.
Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer
This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based and tamper-resistant security solution, Samsung Knox Vault offers comprehensive protection against both hardware and software attacks by constructing a secure execution environment that is physically isolated from the system’s main processor and memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also protects device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.
The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. One of the most trusted security platforms in the world, Samsung Knox is designed to safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.
For even more ways to stay protected, the Galaxy A55 5G and Galaxy A35 5G offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files containing important personal or financial information. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.
The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.
Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem
The Galaxy A55 5G and Galaxy A35 5G are fully compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting the Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.
Local Pricing and Availability
The new Galaxy A55 5G and A35 5G will be available in Singapore from 15 March 2024, Friday, and will be available for purchase via selected telecommunication operators, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and iShopChangi and major consumer electronics & IT stores.
The respective recommended retail prices for the devices are as follow:
| Model | Colour | Built-in Memory | RRP(including GST) |
| Galaxy A35 5G | Awesome Iceblue, Awesome Lilac, Awesome Lemon, Awesome Navy | 128GB | $528 |
| Galaxy A55 5G | Awesome Iceblue, Awesome Lilac, Awesome Lemon, Awesome Navy | 128GB | $618 |
| 256GB | $698 |
From 15 March 2024 to 26 April 2024, consumers who purchase the new Galaxy A55 5G and A35 5G will receive a complimentary 25W Power Adapter (worth $38), as well as the following complimentary gifts with purchase via Samsung Online Store, Samsung Experience Stores and selected consumer electronics & IT stores:
- Galaxy A35 5G: $80 store voucher
- Galaxy A55 5G: Galaxy Buds FE(worth $159)
Press Release by Samsung Singapore
