During the Computex 2016, ASUS had introduced the ZenFone 3, ZenFone 3 Max and ZenFone 3 Ultra. This year the Computex 2017 will be held between May 30 to June 3 and the Taiwanese company may launch the ZenFone 4 smartphones. The arrival of the ZenFone 4 series seems to be close at hand as ZenFone 4 Max has been found listed on ASUS Royal Club after-sales service site.
The ASUS support page contains new listing for three ZenFone smartphones. The V570KL and ZS571KL model numbers belong to ZenFone AR that was unveiled at the Consumer Electronics Show (CES) 2017. The third model number is ZC554KL which belongs to ZenFone 4 Max.
The ZenFone 3 Max from last year has a model number of ZC553KL. It indicates that the new ZC554KL Asus device is a successor of ZenFone 3 Max. There is no information available on the specs of the phone. However, it is likely to feature the upcoming Snapdragon 630 or 635 chipset that are expected to power budget smartphones.