HUAWEI ushers in a new chapter of mobile aesthetics and technology with the global rollout of the HUAWEI Pura 90s Series. Built around the powerful philosophy of “Now is Your Moment”, the HUAWEI Pura 90s Series blends advanced imaging innovation with a fresh design language, empowering users to capture every moment with effortless authenticity. Through the seamless integration of hardware, software, chipset and AI, the HUAWEI Pura 90s Series goes beyond conventional smartphone photography.
Aesthetic Design: Where Elegance Meets Vibrant Colour
The design philosophy of the HUAWEI Pura 90s Series emphasizes the Rhythm of Colour. Adopting a flat edged display across the lineup, the series delivers a signature look that is understated yet profoundly elegant.
The HUAWEI Pura 90s Pro Max arrives in three colours: Blush Gold, capturing the concept of “starting with light”; Orange Ocean, embodying the pursuit of the afterglow; and Graphite Black, echoing the calm of the silent cosmos. It also debuts the industry first Dual tone Gradient Metal Mid frame 1, delivering a distinctive layered texture. The HUAWEI Pura 90s Pro introduces a more playful palette inspired by refreshing holiday beverages. Featuring Guava Soda, Coconut White, and Mulberry Black, the handset captures vibrant holiday hues in a clean and exquisite finish.
Ultimate Photography: Advancing the New Standard in Mobile Imaging
The HUAWEI Pura 90s Series pioneers a major leap forward across three core dimensions in imaging: telephoto macro capabilities, main camera performance and colour accuracy, elevating the experience of flagship mobile imaging.
The HUAWEI Pura 90s Pro Max introduces an industry-leading 200MP Ultra Large Sensor Telephoto Camera, pushing the boundaries of long-range imaging with exceptional clarity and stability. It also debuts chip-level 200MP RAW real-time processing technology, enabling crisp 20x telephoto video capture. Complementing this, the HUAWEI Pura 90s Pro Max delivers industry-leading CIPA 7.0 image stabilization level, effectively minimizing handheld blur even in challenging conditions. For close-up exploration, the HUAWEI Pura 90s Pro supports advanced macro shooting with a 5 cm minimum focus distance, enabling users to capture intricate details with remarkable clarity. To capture light and shadow with precision, the HUAWEI Pura 90s Pro Max features an Ultra Lighting HDR Camera utilizing a large 1/1.28-inch RYYB sensor, ensuring backlit portrait shots remain richly detailed and properly exposed. Driven by the True-to-Colour Camera, the HUAWEI Pura 90s Series achieves a 43% improvement in colour accuracy and a 34% expansion in colour gamut processing, allowing every moment to reveal its authentic, true-to-life hues.
Smart Imaging: Powered by AI-Driven Intelligence
AI capabilities are integrated into the gallery system of the HUAWEI Pura 90s Series, simplifying high quality editing into an intuitive experience. The upgraded AI Composition function 6 acts as an intelligent framing assistant, instantly recognizing main subjects such as portraits, architecture, and landscapes to deliver real time guidance on shooting positions. The AI De glare eliminates distracting window reflections, glass glare, and screen interference, seamlessly restoring authentic skin tones and hidden details behind glass surfaces. The AI Move feature unlocks creative editing capabilities, allowing users to isolate, move, or duplicate elements within an image, while the system intelligently reconstructs backgrounds and harmonizes lighting for seamless results.
Superior Experience: Built to Endure
The front display of the HUAWEI Pura 90s Pro Max is protected by the Anti Reflection and Scratch resistant Kunlun Glass, which cuts screen reflections by up to 70% 7 to maintain vibrant visibility under direct sunlight. It also effectively reduces daily scratches and fingerprints, keeping the display looking pristine while ensuring a smooth tactile experience.
The HUAWEI Pura 90s Series features the brand new, system level AI assistant Celia. Equipped with intuitive knowledge Q&A and content drafting tools, it provides voice control for daily operations and offers comprehensive travel support including Petal Map routing, local queries, and ride hailing services.
Additionally, the HUAWEI Pura 90s Series is equipped with a 6000 mAh large capacity battery offering extended usage. The HUAWEI Pura 90s Pro supports 66W wired SuperCharge, while the HUAWEI Pura 90s Pro Max delivers blazing fast 100W wired SuperCharge.
Availability and Pricing
Retailing at $1,498 and $1,198 for the HUAWEI Pura 90s Pro Max and HUAWEI Pura 90s Pro respectively, the series will be available for pre order from 24–29 July 2026 at HUAWEI Experience Stores and online (from 8 PM) via HUAWEI Official Stores on Shopee, Lazada, and TikTok Shop. An online Early Bird Promotion offers $30 off via platform vouchers from 24 July to 12 August 2026, or while stocks last.
The HUAWEI Pura 90s Series will officially go on sale from 30 July 2026 at HUAWEI Experience Stores, HUAWEI Official Stores on Shopee, Lazada, and TikTok Shop, as well as selected authorized retailers, including Singtel, Best Denki, Challenger, Courts, iShopChangi, and MetaPod.
Every purchase comes with up to $886 worth of free gifts, including a HUAWEI MatePad SE 11″ LTE and HUAWEI Premium Services, comprising 1 Year Free HUAWEI Care+, 1 Year APAC Warranty 8, and 1 Year Door to door Pickup and Delivery for Repairs 9. T&Cs apply.
Press Release by HUAWEI Singapore
