Xiaomi, global technology leader, announced today an exciting partnership with Singaporean streetwear fashion creative Josiah Chua to create a stylish fashion-forward collection highlighting the brand’s latest accessible premium smartphone in Singapore – Xiaomi 11 Lite 5G NE.
Trained in fashion design at Lasalle College of the Arts and the prestigious Bunka College of Fashion in Tokyo, Chua has taken part in multiple prestigious design competitions, and is a familiar name in the Singapore creative scene. Xiaomi is thrilled to be working with Chua to break the boundaries of technology and fashion, setting an inspiration for dream-like futuristic looks.
Drawing inspiration from the bright, fun and fashionable colours of the Xiaomi 11 Lite 5G NE series, Chua focuses on the pastel, reflective shades of Bubblegum Blue and Peachy Pink to create an edgy and innovative fashion look comprising of an outerwear and combat boots that serves more than just a fashion statement.
Combining futuristic elements with an interpretation of Singapore’s vision of a garden city, the combat boots feature 3D origami floral motifs as well as the use of light film to recreate the iridescence effect from the Xiaomi 11 Lite 5G NE series. His creation also tackles the issues of pockets, or the lack thereof, often faced by females. Multiple pockets in his pieces allow for the storage of smartphones, portable chargers and cables for charging on the go.
“I wanted to “sculpt with light” when I first saw the Xiaomi 11 Lite 5G NE. The goal was to use materials and fabrics that resembled light to recreate the iridescent look of the phone, making it seem like I was ‘playing with light’ as I reimagined light as a fashion piece. To localise this collaboration, I incorporated Singapore’s vision of a garden city with futuristic elements to recreate an interpretation of 3D floral motifs that can be found in my creations,” Chua explained.
Through further development and manipulation of various fabrics, Chua experimented with using light film, a material commonly used on windows to minimise the effects of the sun’s glare, and holographic organza fabric. Bridging technology and fashion, Chua incorporated Xiaomi charging cables as the drawstrings on the outerwear. The final fashion pieces created an ethereal dream-like effect, creating the opportunity for everyone to imagine an alternate reality where they can step into, almost like a metaverse.
Chua hopes his creations will inspire others to dream and have the confidence to take inspiration from the world around us in defining our own style, embracing the flow of our creative process as we continuously innovate and dream up new ideas.
Xiaomi 11 Lite 5G NE
Xiaomi 11 Lite 5G NE unveils a sleek yet striking aesthetic, packing all the perks into an ultra thin and lightweight body, measuring a mere 6.81mm and 158g. The design is further accentuated by a razor-thin 1.88mm on both top and side bezels, as well as four stylish colours – Truffle Black, Bubblegum Blue, Peach Pink and Snowflake White.
With the 6.55” AMOLED DotDisplay, 10-bit TrueColor support and Dolby Vision®, Xiaomi 11 Lite 5G NE offers truly stunning ultra vivid picture quality with vibrant colours, incredible brightness, contrast and amazing detail.
Continuing the camera heritage of the Xiaomi 11 Family, Xiaomi 11 Lite 5G NE delivers best-in-class shooting with a 64MP main camera, an 8MP ultra-wide angle camera, and a 5MP telemacro camera. Bundled with a toolbox of AI-powered features including One-click AI cinema, cinematic video filters, and a new Vlog mode.
Featuring the Qualcomm® SnapdragonTM 778G 5G Mobile Platform, Xiaomi 11 Lite 5G NE leverages the power of 5G to elevate your daily experience. With ultra-fast connection at your fingertips, you can stream HD videos or resource-heavy games without lag, and enjoy crystal-clear video calls. The device is also equipped with a 4,250mAh battery and 33W fast charging that powers up in no time.
Those who’re interested can purchase the Xiaomi 11 Lite 5G NE (8GB + 256GB) at just S$549 online on Lazada and Shopee or at any official Xiaomi stores or authorised retailers in Singapore.
*This featured story is provided by Xiaomi.