Apple Huawei Samsung Vivo Xiaomi

Global smartphone shipments plummet; Samsung tops in shipment number

The ongoing coronavirus outbreak has taken a toll on the global smartphone shipments in Q1 2020 according to a latest report from IDC. To put in numbers, global smartphone shipments had saw a year-over-year decline of 11.7% from 312.3 million (in Q1 2019) to 275.8 million (in Q1 2020).

Image Source: IDC

Among all major smartphone companies, Samsung has recorded the highest smartphone shipments of 58.3 million. This equates to an overall 21.1% market share as well as an 18.9% year-over-year decline. IDC noted that the continued success of the company’s Galaxy A-series lineup was one of the main contributing factor for its top position

Huawei on the other hand, secured the second position with an overall smartphone shipments of 49.0 million and an overall market share of 17.8%. This translates to a 17.1% year-over-year decline in shipment volume.

According to IDC, Huawei had cushioned the impact of the downturn with early price cuts on Huawei Mate 30 and P30 series, as well as Honor V30 and 9X series. Furthermore, Huawei’s diversification in both offline and online sales channel had also play a huge role in reaching consumers during lockdown periods.

In the third to fifth positions, we have Apple, Xiaomi and Vivo with a market share of 13.3%, 10.7% and 9.0% respectively.

Source: IDC

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