Chinese manufacturing giant, Xiaomi, has been rapidly growing and expanding especially in foreign countries. The company had to adopt the traditional marketing strategy of opening physical stores to support its favored online sales technique. However, with the increase in the competition in China and most recently India, Xiaomi has to look elsewhere if it truly hopes to expand. Now, current information suggests that the Chinese tech giant has struck a deal with American software giant, Microsoft, and part of the deal involves pre-installation of Microsoft’s software on Xiaomi devices as well as patent transfer.
Well, we all expect popular Microsoft apps like Microsoft Word, Excel, PowerPoint, Outlook and Skype to make the cut and that seem to be the case as the company announced shortly after the agreement that these apps will be found on some Xiaomi phones from September 2018. In truth, this will not really piss off users because a good number of smartphone users install these apps if they are not pre-installed. A spokesperson said
“Microsoft has sold Xiaomi nearly 1,500 high-quality patents that read on a variety of technologies including wireless communications, video, cloud and multimedia,”