Lenovo was once a popular smartphone brand in the mid-range market in China. Its Lemon branded phones were quite famous. However, with the advent of brands like Xiaomi and OPPO, the Lenovo lost its steam and it had to stop selling its Lemon handsets. According to MyDrivers, a Lenovo’s General Manager For Smartphone Division, Chen Jin revealed that the company is aiming to bring back Lemon branded phones in the market.
Lenovo acquired Motorola in 2014. Both brands have been launching phones, but they are not as active as other brands like Xiaomi, OPPO, and Vivo. With Motorola launching only two phones such as the Motorola P50 and Motorola Razr 5G in the past two years in China, it is having launched a number of phones in the global markets.
Lenovo’s phone busines strategy is a bit confusing as the brand launch a couple of phones like the Lenovo Z series and K series last year and it has only sold Lenovo Legion Pro gaming phone in China. While interacting with netizens, Jin revealed that Lenovo has sorted its mobile phone product for the home market.
He said the Motorola brand will target midrange to high-end segment and Lenovo’s Legion brand will launch performance-driven phones. The Lemon handsets will cater to entry-level market.
It is unclear when Lenovo will be announcing its new Lemon branded phones. There is a possibility that the company may release a Lemon phone before the end of this year. Hopefully, more details on the upcoming Lenovo phones will appear in the coming days.