Embark on a visual voyage with the ‘Discover Mandai’ campaign launched today by Mandai Wildlife Group in partnership with Sony. ‘Discover Mandai’ invites you to peek into the viewfinders of Sony’s Alpha Photographers and uncover Mandai moments through their eyes and lens as they zoom in to their favourite scenes in Singapore’s wildlife parks.
Seven Sony Alpha photographers spent hours in Singapore Zoo and River Wonders watching life unfold and capturing a myriad of perspectives from close ups of a giraffe’s coat to the grin of a lioness and the passion of the people who work daily to protect and care for wildlife. Hop over to Singapore Zoo and River Wonders where some of their favourite pictures are displayed on a photo wall.
Irene Lin, Chief Marketing Officer at Mandai Wildlife Group said, “A picture is worth a thousand words, so imagine what stories are in store from the lenses of Sony’s Alpha Photographers. Like the colours in a rainbow, the seven viewfinders will bring a kaleidoscope of spontaneous scenes from our wildlife parks. We have a visual feast of still photos, but at the heart of this collection is the pulse of Mandai – the way the animals live, how their caretakers come to life for them each day and the emotions our park brings to guests.”
Through this campaign, Mandai Wildlife Group and Sony welcome everyone to enjoy the shutterbug in them and snap their personal perspectives of Singapore’s wildlife parks with their own lens. Budding photographers can meet and interact with Sony’s award-winning Alpha photographers in workshops to be held between March and May. During these sharing sessions, participants will also have a chance to go on a photo-walk with the Alpha photographers.
With freshly acquired and refined photography skills, anyone can put their creativity to the test on the self-guided photo walk around Singapore Zoo and River Wonders. Trace the footsteps of Sony’s Alpha photographers and discover the most photo-worthy spots along the Mandai Photo Trail in Singapore Zoo and River Wonders. Be on the lookout for trail markers that indicate a photo spot and recreate the Alpha photographers’ shots or add your personal take to the photos.
Melvin Pang, General Manager, Head of Marketing, Sony South East Asia (Singapore Marketing Company) said, “As a leader in digital imaging, Sony hopes to inspire everyone to capture elusive moments as we discover the world around us.
Through the eyes of our Alpha Photographers, we can showcase the incredible diversity at Mandai Wildlife Reserve while sharing tips on wildlife photography to photography enthusiasts and content creators. There’s never been a better time to highlight the beauty of life and this collaboration presents an opportunity for us to celebrate and document nature’s wonders through a variety of perspectives.”
Stand a chance to win a Sony camera and many more attractive prizes with the Discover Mandai photo contest. With four varying categories, budding to seasoned photographers are all welcome to take part in the contest. Submitted photos have a chance of being featured across the display boards at Singapore Zoo and River Wonders. The contest is open to everyone and photos do not have to be shot with a Sony camera or device.
Discover Mandai will run from 21 February to 31 May 2022. For more information, please visit https://www.mandai.com/en/discover-mandai.html.
Press Release by Sony Singapore.
Updated with photos by Jean / Playfuldroid
