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iPhone XR emerged as the best-selling smartphone in Q3

New data from Counterpoint Research’s Market Pulse has revealed that Apple’s iPhone XR was the best-selling smartphone in Q3, 2019 with an overall 3% market share. In fact, the device has maintained it’s top position every quarter since Q4, 2018.

Source: Counterpoint

Besides iPhone XR, Apple’s iPhone 11 also made it’s appearance in the list of top 10 devices (according to market share). It was placed in the fifth position with an overall market share of 1.6%.

Out of the top 10 devices, 3 models were from Samsung’s renowned A-series lineup which are known for their affordability and respectable specs sheet. Therefore, it isn’t really a surprise to see them in the list.

Another top-scorer for the third-quarter is none other than OPPO. Thanks to their strong domestic sale and other regions, the company has 3 models in the top 10 list as well.

As compared to the same period last year, the number of flagship devices in the top 10 list has dropped from five to just three. According to Counterpoint, the main reason attributed to this phenomenon is due to the improving specs of smartphones in the mid-tier segment.

“In fact, in some cases, smartphones in the mid-tier segment are now equipped with features that were absent in some premium segment products as recently as a year ago,” Counterpoint explained.

Therefore, most of the latest mid-ranger smartphones are more valued-for-money than older flagship devices.

In the near future, we can expect to see more 5G-enabled smartphones in the top 10 list as the next generation’s network continues to gain momentum across the globe.

Source: Counterpoint

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