According to a South Korean publication, LG is planning to rename its G series of smartphones. The reason behind rebranding is that the company wants to compete better with rival companies like Apple and Samsung.
An LG official has said that, “LG is preparing a new brand strategy for the G series in the first half of the year. Numbering the phone with a two-digit number and rebranding the phone with a new name are some of the options on the table.” However, the company has still not decided on a moniker for its G series of smartphones.
The G series was introduced by LG with the launch of the LG Optimus G smartphone in 2012. In 2013, the South Korean tech giant had launched the LG G2 phone by dropping “Optimus” from its name. By the arrival of LG V10 in 2015, it had introduced its V series of smartphones. Since then the company has been launching G series phones in the first half of the year and V series flagships in the second half of the year.
LG is rumored to debut the successor phone for the LG G6 at the Mobile World Congress (MWC) 2018 in the next month. It is rumored that the number of the upcoming LG flagship will be on par with the numbering of Apple’s iPhones and Galaxy S and Galaxy Note series phones by Samsung.