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Singapore: THE DEBUT OF HUAWEI PURA 70 SERIES A New-Generation Flagship Pioneer in Photography and Aesthetics

Huawei Pura 70 Ultra Design -1

Imagination services as the wellspring for discovering new possibilities. In 2024, the renowned HUAWEI P Series undergoes a transformation, emerging as the bold and innovative HUAWEI Pura Series. As the flagship smartphone of this new series, the HUAWEI Pura 70 Series embodies this new attitude by seamlessly integrating ultimate photography, aesthetic design, and unique style.

Available across Singapore, the HUAWEI Pura 70 Series offers three models: HUAWEI Pura 70, HUAWEI Pura 70 Pro, and HUAWEI Pura 70 Ultra – each exuding its own distinct personality, setting new standards for elegance and craftsmanship. Be the first to witness the dawn of a new era in mobile photography with the HUAWEI Pura 70 Series, now available for pre-order starting from May 2, 2024, from $1,098.

Celebrating creativity and pushing the limits of mobile imaging, the HUAWEI Pura 70 Series inherits the powerful legacy of its predecessor while introducing ground-breaking design innovations. Pura celebrates the desire to express creatively, harnessing limitless imagination to make the impossible possible. It challenges current limitations of mobile imaging to bring a better photographic experience for everyone; and integrates fashion and technology, pioneering unique and modern design innovations for consumers.

Introducing the HUAWEI Pura 70 Series, an Innovation in Imaging Technology

1) Revolutionary Imaging Technology: Explore the Unseen Wonders

  • The HUAWEI Pura 70 Series is equipped with a new generation of Ultra Lighting camera system, combined with the industry’s first HUAWEI XD Motion Engine, it can activate the Ultra Speed Snapshot feature and easily capture fast moments.
  • HUAWEI Pura 70 Ultra also equipped with the industry’s first Ultra Lighting Pop- out Camera, featuring an original retractable camera structure; achieving a thin one-inch image sensor and a large aperture in a compact body, bringing a revolutionary imaging system.
  • Both HUAWEI Pura 70 Pro and HUAWEI Pura 70 Ultra feature the new Ultra Lighting Macro Telephoto Camera, producing clear images from distant buildings to close details. Thanks to its periscope telephoto aperture of F2.1, it offers superb light- gathering ability and better telephoto image quality, achieving full focal HD photography across the entire focal length.

2) New & Original Aesthetic Design: Leading the Fashion Trend

  • The HUAWEI Pura 70 Series sets new standards for elegance and craftsmanship, embodying high-end, ultimate, minimalist and pure design philosophies.
  • Visually, the design evolves from traditional geometric patterns by integrating geometric lines with image modules to outline its unique Forward Symbol Design. The HUAWEI Pura 70 Ultra is also adorned with an exclusive XMAGE label, epitomizing the spirit of artistic mastery.
  • The distinctive Ultra Lighting Pop-out Camera lens of HUAWEI Pura 70 Ultra is also accented with unique red ring, enhancing the photography experience with a touch of novelty, showcasing the artistry and prowess of imaging.

3) Made to Last: Making Impossible Possible

  • The HUAWEI Pura 70 and HUAWEI Pura 70 Pro are engineered with the Super Durable Kunlun Glass, now more resistant to falls. The second generation of Kunlun Glass improves the outer screen’ resistance against deforming or cracking when squeezed by external forces.
  • The HUAWEI Pura 70 Ultra, on the other hand, is stronger than ever with the Crystal Armor Kunlun Glass, merging Super Durable Kunlun Glass with Crystal Armor scratch-resistant technology. It further improves the wear, drop and scratch resistance of the outer screen.

4) Trendy & Fashionable Colours: Express Your Individuality

  • The HUAWEI Pura 70 offers a range of trendy vibrant colours that evoke youthfulness, including vibrant Pink, in addition to classic colourways of Black and White editions.
Huawei Pura 70 Color Options
  • The HUAWEI Pura 70 Pro offers more minimalist colourways catered to the style- conscious fashion enthusiasts, coming in Black and White.
Huawei Pura 70 Pro Black White
  • The HUAWEI Pura 70 Ultra adopts Exquisite Embossed Texture for the first time. The starry pattern design on the back panel is embossed with a delicate plaid pattern, made of vegan leather, available in Brown, Green and Black.
Huawei Pura 70 Ultra Color Options -1

Get ready for a new era – where innovation meets artistry, and the HUAWEI Pura Series captures life’s moments with unparalleled grace. For more information on the HUAWEI Pura 70 Series and early-bird offers, please visit official website at

Price and Release Date

The HUAWEI Pura 70 Series will be available for pre-order from May 2 – 23, 2024 at HUAWEI Experience Stores in 313@Somerset and Westgate, as well as Huawei Official Stores on Lazada and Shopee.

Each pre-order purchase comes with a FREE* HUAWEI FreeBuds Pro 3 (worth $301)! *T&Cs apply, while stocks last.

Product Retail Price  (SGD)Pre-order Availability
HUAWEI Pura 70  (12+256 GB) $1,098• HUAWEI Experience Stores at 313@Somerset &  Westgate • HUAWEI Official Stores on Shopee
HUAWEI Pura 70  Pro (12+512 GB) $1,548• HUAWEI Experience Stores at 313@Somerset &  Westgate • HUAWEI Official Stores on Lazada and Shopee
HUAWEI Pura 70 Ultra (16+512 GB) $1,898

The full range will be available at more official retailers like M1, StarHub, Best Denki, Challenger, Courts, Gain City, MetaPod and SprintCass from May 24, 2024.

*Press Release by Huawei Singapore

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